BPM Exclusive has inaugurated Pagani of Monaco, the Principality’s first official Pagani showroom and after-sales service centre. Opened by Horacio Pagani in person on Saturday, May 9. Located at 24 Avenue de Fontvieille. The debut car: a Huayra Codalunga Speedster, one of ten in existence.
There are places in the world where a Pagani fits so naturally it seems almost inevitable, and Monaco is unambiguously one of them. What took this long, then? The answer is that BPM Exclusive, already established as one of Europe’s most carefully curated hypercar destinations, has been doing this properly. Pagani of Monaco, located at 24 Avenue de Fontvieille, is not a dealership that happens to stock Paganis. It is the official, dedicated showroom and after-sales service centre for the brand in the Principality, and its opening on Saturday, May 9 was attended by Horacio Pagani himself.
The founder of the Modena-based marque was joined by Patrick Bornhauser, founder of BPM Group, and Guido Giovannelli, Director of BPM Exclusive, alongside figures from the wider automotive world and a gathering of existing Pagani clients. For a brand whose entire philosophy is built on personal relationships, craft and the elimination of compromise, having Horacio present at the opening was not merely symbolic. It was entirely consistent with how Pagani Automobili operates.
THE DEBUT CAR
The car chosen to mark the occasion was not chosen casually. The Huayra Codalunga Speedster is one of ten examples produced worldwide, a figure that makes even most Paganis look commonplace by comparison. Its design references draw directly from 1950s and 1960s racing machinery: a pure, elongated silhouette built for emotional impact over aerodynamic necessity, combining hand-formed bodywork with Pagani’s characteristic obsession with material quality and finish. It is a hypercar that exists as much as a sculptural argument about what the automobile can be as it does as a performance machine.
The showroom itself has been designed to immerse visitors in the world of Pagani Automobili from the moment they step inside. Every surface, material choice and display decision follows the Italian brand’s established codes: a space where craftsmanship, innovation and what Pagani describes as automotive emotion are given physical form. A dedicated configurator allows prospective clients to begin commissioning their own bespoke example, with the full depth of the brand’s legendary personalisation programme available in an environment that reflects its seriousness.
WHAT BPM EXCLUSIVE BRINGS
BPM Exclusive’s positioning within Europe’s ultra-exclusive automotive market is not accidental. The opening of Pagani of Monaco reinforces that position significantly. Pagani’s official designation is not given lightly, and the inclusion of a full after-sales service centre alongside the showroom demonstrates a commitment that goes beyond retail. Pagani clients in the Principality now have access to a space that can support their cars through ownership, not merely facilitate the initial transaction.
That distinction matters in a brand whose cars require a level of care and attention that reflects how they were built: entirely by hand, near Modena, to a standard of finish and mechanical detail that no volume manufacturer can approach. The personalisation programme, for which Pagani has no meaningful rivals, means that every car that passes through this showroom will be, in some meaningful sense, unique.
“Pagani represents an exceptionally rare vision of the automobile: cars crafted entirely by hand near Modena, with an extraordinary level of detail, finish and limitless personalisation. Beyond the cars themselves, there is above all a genuine passion and family spirit that you immediately feel.”
GUIDO GIOVANNELLI, DIRECTOR, BPM EXCLUSIVE
For the Principality, the arrival of an official Pagani presence is a logical conclusion to a long courtship. Monaco and Pagani share, at their cores, the same conviction: that there is a market of clients for whom only the absolute best is relevant, and for whom the word “compromise” is simply not part of the vocabulary. The Huayra Codalunga Speedster, ten examples, hand-built, referencing the golden era of Italian endurance racing, is in that sense the perfect car with which to open the door.
REVMAG VERDICT
The opening of Pagani of Monaco is exactly what it presents itself as: the right brand, in the right location, handled by the right operator, opened by the right person. BPM Exclusive has built a space that takes the Pagani universe seriously, with full after-sales capability alongside the showroom, a bespoke configurator, and a debut car in the Huayra Codalunga Speedster that makes the argument for the brand better than any press release could. That Horacio Pagani was present in person says everything about how this relationship was formed and how it will be maintained. Monaco now has its Pagani. It was worth the wait.