Bugatti, a company best known for building 400 km/h hypercars for people who already own everything, has — somewhat inevitably — lent its name to a bicycle.
Not just any bicycle, of course. That would be far too sensible.
This is the Bugatti Bike, developed in collaboration with German firm PG (Pogea Racing), and like everything associated with the marque, it takes a simple idea and turns it into something faintly ridiculous and very expensive.
The headline figure is weight. Thanks to a full carbon fibre construction, the bike tips the scales at around 5.5 kilograms, making it exceptionally light by road bike standards. Not quite the lightest thing ever made, but still firmly in the “pick it up with one finger and feel slightly confused” category.
Only 667 examples were produced, because exclusivity is apparently just as important on two wheels as it is on four. Each bike is hand-assembled and designed to reflect Bugatti’s broader philosophy: lightweight engineering, precision, and a complete lack of interest in doing things the normal way.
Design-wise, it’s aggressive, sculpted, and unmistakably premium, though it’s worth noting this isn’t a Chiron on pedals. The engineering and design work come primarily from PG, with Bugatti providing branding, input, and that all-important badge that adds several zeros to the price.
Speaking of which, the cost.
Depending on specification, the Bugatti bike was priced at around €30,000 to €40,000, which means it sits comfortably in the category of “things you buy when you’ve already run out of sensible purchases.”
Performance? Well, it’s a bicycle. It will go as fast as your legs allow. But thanks to the ultra-light frame and stiffness of the carbon construction, it is genuinely high-performance by cycling standards, not just a showroom piece.
Still, that’s not really why it exists.
The Bugatti bike isn’t about commuting or weekend rides. It’s about extending a brand built on excess, engineering obsession, and a touch of madness into a completely different world. And in that sense, it works perfectly. Because if you’re going to make a bicycle with a Bugatti badge on it, it probably shouldn’t be normal. It should be light, expensive, unnecessary… and just a bit brilliant.
