Genesis — a brand usually associated with quiet luxury, smooth leather, and enough interior mood lighting to calm a Staffordshire bull terrier — has suddenly decided it wants to terrify Ferraris. At the Magma World Premiere, the company revealed the Magma GT Concept: their first proper supercar, and a dramatic statement that Genesis no longer wants to just make cars you sink into, but cars that try to rearrange your skeleton.
This thing isn’t a concept in the usual “we promise it’s real while removing all the parts required to move it” sense. Genesis says it’s a blueprint for a decade of performance development — a halo machine to lead racing ambitions, high-performance Magma models, and possibly a future where Korean supercars lurk outside Italian villas just to mock them.
A Mid-Engined Monster With a Reported V8 Beating at its Core
Underneath that sculpted bodywork sits what reportedly is a V8 engine — yes, an actual eight-cylinder combustion engine in an era where everything is becoming silent and battery-powered. It’s mounted mid-rear, giving the Magma GT the proportions of a proper GT thoroughbred: long bonnet, sweeping roofline, enormous haunches, and a rear end shaped like it wants to swallow air for breakfast.
There are real aerodynamic details too — canards, a rear diffuser that could vacuum up tarmac, and a stance so wide it looks as if Genesis simply told designers to push the wheels until they fall off the table.
Specs remain confidential, which is marketing language for “we’re still deciding how powerful to make it without killing journalists,” but the intent is clear. Genesis doesn’t want the fastest car; it wants one you feel — balanced, communicative, the sort of machine that flatters you even when you’re driving like you’ve lost your glasses.
Why This Matters
Genesis has long been the polite guest in the luxury car party — smartly dressed, nice manners, lovely stitching. The Magma GT changes that. Now they’ve arrived with sunglasses, a growling V8, and the sort of confidence that suggests they may start flipping tables.
If this goes into production, and if the rumoured V8 makes it through without being swapped for something powered by hamsters, Genesis could very well produce a supercar to genuinely bother the Europeans.
And honestly? About time someone did.