The legendary Circuit Paul Ricard in Le Castellet became the epicentre of high-performance luxury on October 11, as BPM Exclusive — the elite division of BPM Group, founded by former French racing driver Patrick Bornhauser — hosted the third edition of the Paul Ricard Experience 2025. The prestigious automotive event gathered over 650 guests, including clients, partners, media, and influencers, all sharing a passion for speed, design, and cutting-edge innovation.
From dawn until dusk, the track was transformed into a live exhibition of automotive excellence. The grand parade featured 101 cars from 15 iconic luxury brands under the BPM Exclusive portfolio: Aston Martin, Bentley, Caterham, Dallara, Ferrari, Ineos, Land Rover, Maserati, McLaren, Mercedes-Benz, Morgan, Pagani, and Rolls-Royce. Among the standout reveals were the Pagani Huayra R Evo Roadster, the McLaren Artura Trophy, and the ultra-rare Ferrari 599XX, each epitomising the event’s spirit of passion, exclusivity, and engineering perfection.
“On Friday evening, as I walked alone through the paddocks and along the circuit, I felt a deep sense of emotion while admiring the models on display and the exceptional brands we represent,” said Guido Giovannelli, Director of BPM Exclusive. “It was then that I truly realised the responsibility we carry. Over the years, our group has grown significantly, but it is undoubtedly the passion of our founder, Patrick Bornhauser, and our teams that allows us to remain faithful to the very essence of our profession: guiding our clients in the pursuit of their automotive dreams — which, in the end, are also a little bit ours.”
Throughout the day, guests experienced on-track test drives, open-road runs, and off-road adventures, creating a full-scale automotive immersion. In collaboration with the Offroad Club Monaco, the off-road area showcased machines like the Mercedes-Benz G63, Ineos Grenadier, Rolls-Royce Cullinan, Land Rover Defender Octa, and Bentley Bentayga. Under the guidance of off-road expert Massimiliano Mordenti, participants tackled steep climbs and water crossings, with one bioethanol-powered G-Class highlighting BPM Exclusive’s and OCM’s shared commitment to sustainable high performance.
The event welcomed high-profile guests from the motorsport world, including Formula 1 driver Oliver Bearman, BPM Exclusive’s brand ambassador, who took part in every driving challenge. He was joined by professional racers Bruno Senna and Francesco Castellacci, both of whom added star power and on-track expertise.
As the day drew to a close, all 101 cars joined in a spectacular final parade set to the beats of Radio Monaco’s DJ, creating an unforgettable closing moment. Monaco-based brand Stajvelo, founded by Thierry Manni, added a touch of innovation with its cutting-edge e-bikes, demonstrating the fusion of design, performance, and technology.
The Paul Ricard Experience 2025 reaffirmed BPM Exclusive’s position as a leader in the world of luxury automotive experiences, uniting passion, craftsmanship, and the pursuit of excellence. The event not only showcased the latest in high-performance mobility but also embodied the future of sustainable luxury driving — where innovation meets emotion on and off the track.